WHO We are
Built to inspire a love for outdoors, Athlos makes enduring activewear for you to train in, sweat in, and live in.
The decision to start Athlos was taken on the steps of Lyon Street in San Francisco. The logo with the slant steps is an ode to the Lyon street steps, and while we’ve debated over the years if the resemblance even makes sense, the logo has grown on us and we stuck with it.
Our JOURNEY
From focusing on fabrics with the least environmental impact to developing newer ways to build things, we’re all in on sustainability and innovation.
ORIGIN
story
Athlos was set out with aim to scratch our own itch. Back in 2013, on travel sabbatical with lots of hiking, backpacking, and being outdoors, Pravin observed that most of his athletic clothing was pretty uncomfortable. And thus came the idea for Athlos. An activewear brand with focus on innovating sustainable fabrics that perform and stay comfy over long hours.
2015
Beginnings
It was late 2015 when Pravin and Shruti were facing a classic business problem. These were early days when Athlos was pretty much a scrappy experiment. They had planned for an inventory of bamboo tees for 6 months, or so they thought. The inventory got sold out within 2 months, and this meant Athlos wanted to be taken seriously.
Navigating
OUR WAY
While both of them were naive to not know what Athlos would mean in long term, they intuitively knew what it was not. And they kept building Athlos with this intuition. The initial couple years involved just the two of them working out of Shruti's apartment and laying the foundation for what Athlos should be.
Setting up
BASE
CAMP
And the Athlos community began to grow, slowly albeit steadily. As the inventory and cardboard boxes beginning to overflow in Shruti's apartment it was time to get an office, a legit office. And in 2017, a 2 bedroom apartment in an old building in suburb of Mulund became the new office.
PRODUCT
As product and design nerds, we believe that products need to be functional and sustainable. And going ahead, both will continue to be at core of the Athlos experience. Building products that have lesser environmental impact, that you can use for multiple activities, that let you do more with less: we'll push ourselves to keep building them.
Community
Endurance athletes, outdoor explorers, bike-packers, backpackers, lifters, artists, and storytellers: we’ve been lucky to get to know some really interesting and impactful people through our user community. At Athlos, we bring workshops, trail runs, and other athlete led events for within our community. Our vision is to continue building an inclusive community for everyone to explore their love for outdoors and movement.
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SUSTAINABILITY
Sustainability is a tricky topic when it comes to the apparel industry. As a part of one of the worlds most polluting industries, we are aware of the footprint our business would be leaving on the environment. From our packaging to product to supply chain design, we are aligned around reducing our footprint. One of our core product principles is working with either natural or recycled synthetic fabrics.
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OurAIM
From focusing on fabrics with the least environmental impact to developing newer ways to build things, we’re all in on sustainability and innovation.
We're committed to making products that stand the test of time and remain invested in the happiness of our community, the natural environment, and most importantly, each other.